Brand storytelling is so much more than sharing a nice or interesting tale. A successful brand story delivers a solid connection that people are drawn toward in a way that’s genuine and authentic to the brand’s mission and values. Developing…
It’s important to ensure you’re visible on search sites, and understand exactly which SEO (search engine optimization) practices will help get you there. Improving your ranking doesn’t have to be a daunting task. If anything, it’s an opportunity to explore…
Email marketing has become a powerful tool for businesses to connect with their customers, and if done correctly, it can provide a great return on investment (ROI). However, many companies struggle to get desirable results because they don’t have the…
Running a contest for your business offers several key advantages, from capturing your target audience’s attention to driving engagement with your brand. Contests also help companies source a lot of user-generated and authentic content that can be used in ongoing…
You’ve likely heard of recent privacy changes involving Google and Apple, as well as how advertising is moving away from third-party cookies toward first-party data. When confronted with this bit of news, you may have wondered, “What does this mean…
You may be wondering, “Is email marketing relevant for my business?” If your business is on the web, then the answer is yes. If your business is already involved in other forms of digital marketing, the answer is still yes!…
Has your outdoor lifestyle brand hit a snag in its marketing? Do you feel stuck in your product’s growth? At Mavericks Marketing, we understand how tricky the business can be. We’re going to talk through why your brand may be…
Digital marketing changes as quickly as the wind, impacted by everything from new technologies and consumer trends to privacy concerns and even a global pandemic. As a business owner or marketing manager, it’s vital to keep your finger on the…
How to Build an Integrated Marketing Strategy As you may recall, an integrated marketing strategy is, “the process of aligning and coordinating all of your marketing channels and assets into a cohesive strategy to deliver a consistent and relevant experience…
Your customers share similarities, which is why creating a customer persona is powerful for understanding and targeting your audience. But, what should be in a customer persona to ensure it provides value? Let’s take a closer look at what it…
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