Marketing Tips

Even if you’re not a Google Analytics pro, you may have noticed that it seems like the company has been launching a lot of products lately. The reason? Google wants to make its analytics offerings more streamlined, consistent, and useful…

What do you get when you cross digital marketing with a results-driven attitude? The answer is performance marketing! We’ll teach you all about it, from what it is to how to use it effectively.  Performance Marketing Is a Subset of…

TikTok advertising is one of the hottest digital marketing trends. Boasting more than 2.6 billion downloads and 1 billion active monthly users, TikTok has surpassed the popularity of Facebook, Instagram, Twitter, and other social media platforms. The video social app…

In recent years, podcasts have significantly grown in popularity. Now, you can seemingly find a podcast for any topic, such as business, news, science, arts, health, fiction, leisure, and more. There are online communities dedicated to certain podcasts and influencers,…

Brand storytelling is so much more than sharing a nice or interesting tale. A successful brand story delivers a solid connection that people are drawn toward in a way that’s genuine and authentic to the brand’s mission and values. Developing…

It’s important to ensure you’re visible on search sites, and understand exactly which SEO (search engine optimization) practices will help get you there. Improving your ranking doesn’t have to be a daunting task. If anything, it’s an opportunity to explore…

Email marketing has become a powerful tool for businesses to connect with their customers, and if done correctly, it can provide a great return on investment (ROI). However, many companies struggle to get desirable results because they don’t have the…

Running a contest for your business offers several key advantages, from capturing your target audience’s attention to driving engagement with your brand. Contests also help companies source a lot of user-generated and authentic content that can be used in ongoing…

You’ve likely heard of recent privacy changes involving Google and Apple, as well as how advertising is moving away from third-party cookies toward first-party data. When confronted with this bit of news, you may have wondered, “What does this mean…

You may be wondering, “Is email marketing relevant for my business?” If your business is on the web, then the answer is yes. If your business is already involved in other forms of digital marketing, the answer is still yes!…