Digital marketing changes as quickly as the wind, impacted by everything from new technologies and consumer trends to privacy concerns and even a global pandemic. As a business owner or marketing manager, it’s vital to keep your finger on the…
How to Build an Integrated Marketing Strategy As you may recall, an integrated marketing strategy is, “the process of aligning and coordinating all of your marketing channels and assets into a cohesive strategy to deliver a consistent and relevant experience…
Your customers share similarities, which is why creating a customer persona is powerful for understanding and targeting your audience. But, what should be in a customer persona to ensure it provides value? Let’s take a closer look at what it…
Have you seen a heartwarming commercial in your downtime, causing you to search the brand and perhaps even buy a product as a result? Maybe you were scrolling through your social media feed when an ad popped up that spoke…
Whether you’re new to content marketing or need to revitalize your efforts, checking out content marketing strategy examples is great for finding inspiration. Take a note from successful B2C and B2B brands to see how they’re using content to attract…
Every business needs a pricing model (aka ‘pricing strategy’) to generate revenue and disrupt their industry, but don’t let the name fool you — there’s a lot more involved than just pricing. Whether you’re a brand new startup or evolving…
Search engine optimization (SEO) is always evolving which is why knowing what’s new in SEO and which trends in 2021 to expect is crucial for updating or creating an SEO strategy that will help your business thrive in the coming…
The digital marketing world was rocked last year by new privacy changes from two tech giants, Apple and Google, which are bound to affect businesses across numerous industries. It can be challenging, particularly for small businesses, to navigate evolving privacy…
It can be tempting to jump right into promoting your business online without a digital marketing strategy, but having one is crucial for generating the kind of results you want. Review the five key elements of a digital marketing strategy…
Having a content marketing strategy is essential for attracting and engaging your audience as well as improving your site’s search engine optimization (SEO). After all, content is what Google, Bing, and other search engines use to crawl, index, and rank…
