Electric cars are popping up more and more on our highways, streets, and neighborhoods (you may even own one yourself). While a variety of big auto manufacturers have released new electric or hybrid cars in recent years, by far the…
You may be wondering, “Is email marketing relevant for my business?” If your business is on the web, then the answer is yes. If your business is already involved in other forms of digital marketing, the answer is still yes!…
Has your outdoor lifestyle brand hit a snag in its marketing? Do you feel stuck in your product’s growth? At Mavericks Marketing, we understand how tricky the business can be. We’re going to talk through why your brand may be…
Digital marketing changes as quickly as the wind, impacted by everything from new technologies and consumer trends to privacy concerns and even a global pandemic. As a business owner or marketing manager, it’s vital to keep your finger on the…
How to Build an Integrated Marketing Strategy As you may recall, an integrated marketing strategy is, “the process of aligning and coordinating all of your marketing channels and assets into a cohesive strategy to deliver a consistent and relevant experience…
Your customers share similarities, which is why creating a customer persona is powerful for understanding and targeting your audience. But, what should be in a customer persona to ensure it provides value? Let’s take a closer look at what it…
Have you seen a heartwarming commercial in your downtime, causing you to search the brand and perhaps even buy a product as a result? Maybe you were scrolling through your social media feed when an ad popped up that spoke…
Camping used to be seen only for the “outdoorsy” type, but its popularity has skyrocketed across the United States due to various reasons like scenic views, freedom, cost, and privacy — just to name a few. Camper vans, in particular,…
Storytelling isn’t just for books, movies, and shows — it’s also a powerful marketing approach that any business, big or small, can use to break through the clutter. By weaving a brand story into your marketing, you’ll be able to…
Airbnb is an online platform for lodging and tourism activities that transformed travel around the world. The company is accredited as a pioneer of the “sharing economy,” an economic system in which private individuals share assets and services. Examples of…
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