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If you are looking to establish a sustainable presence online, you need to know what your audience is saying about you. Social listening, in all of its forms, allows you to track the conversations current and potential customers have about your brand, and jump in as necessary.

You may think of the process as tediously searching for your brand on a regular basis and on multiple social networks and review sites. Fortunately, the reality is far more simple. In fact, here are 5 tools that can help to monitor your online reputation and give you a bigger picture of what your audience thinks about your business.

1) Google Alerts

Sometimes, the simplest way is also the best. Google Alerts is an easy way to get notified each time your brand name gets mentioned online. Simply type in the phrase you want to be alerted for, and set your parameters.

These parameters can range from how often you want to be notified (from live alters to once a week), the language in which the content about your brand is being published, and where the alert should be delivered to. Within 3 clicks, you have set up an alert that helps you track all new content about your brand on websites around the web.

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2) Social Mention

If Google Alert has one shortcoming, is that it tends to ignore social media updates about your brand. Fortunately, other tools can help in that regard. The most comprehensive is Social Mention, through which you can track both your brand name and any brand-related hashtags on all major social media networks and blogging platforms.

Rather than simply giving you a list of all mentions, this tool goes deeper. It analyzes anything from the positive-to-negative ratio of comments to the top users and keywords related to your search. It’s a must for any brand with a social media presence.

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3) Review Trackers

Does your brand rely on online reviews to draw customers and/or guests? If so, you need to keep a close eye on the reviews about your brand floating around the web. You can do just that through Review Trackers, a tool that aggregates reviews from all common sites and gives you both an overview and analysis on its dashboard. That way, you can easily communicate with negative reviews and promote positive ones, maximizing your social clout.

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4) TrustYou

Are you in the hospitality industry? If so, you need to give this tool a closer look. Like Review Trackers, it aggregates review, but does so in a more targeted fashion. Its focus is on restaurants and hotels, helping them better understand what their customers actually think about them.

Armed with that information, you can reach out and interact with negative reviews to turn unhappy customers into brand loyalists. It also enables you to actually drive reviews, increasing the ratio of positive to negative online.

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5) Reputation Health

Finally, medical brands and offices will be able to take advantage of Reputation Health to accomplish similar goals to hotels and restaurants with TrustYou. As its website states, 72% of potential patients look online when searching for the right practice to solve their needs. Reputation Health ensures that your practice will be viewed in a positive light when that happens.

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How closely are you monitoring your reputation online? If you are looking to establish and sustain success in your marketing effort, social listening is not an option. Only knowing and understanding what your customers are saying about your brand can help you respond accurately, leverage positive comments, and build a positive online reputation. To learn more about using the above tools, or to help build a reliable reputation management strategy, contact us.