Digital marketing changes as quickly as the wind, impacted by everything from new technologies and consumer trends to privacy concerns and even a global pandemic. As a business owner or marketing manager, it’s vital to keep your finger on the…
Storytelling isn’t just for books, movies, and shows — it’s also a powerful marketing approach that any business, big or small, can use to break through the clutter. By weaving a brand story into your marketing, you’ll be able to…
The internet has forever changed the way brands interact with their customers, which often leads businesses to focus primarily on the website when it comes to user experience (UX). However, a new school of thought known as ‘holistic user experience’…
SEO tools are essential for developing, executing, and improving an SEO strategy — but which ones should you use? With so many options available, it quickly gets overwhelming. Fortunately, there are a lot of free SEO tools you can use…
A customer journey map is essential because there are more ways for customers to interact with brands, products, and services than ever before. Focusing on only a handful of touchpoints instead of taking a holistic approach runs you the risk…
Marketing isn’t something you can put on autopilot and hope for the best – it’s a set of practices that are constantly evolving (particularly, digital marketing) which is why it requires ongoing research, analysis, brainstorming, testing, and more to deliver…
What led you to create Handup Gloves? I get that question a lot. In a previous life, I was a pro dirt bike racer and would mainly compete in endurance desert races. Back in those days, racing became my life….
Most marketers today solely about Google or Facebook’s algorithms when refining their content. However, they often miss the Human aspect when thinking about content. Marketers talk about being more human, yet when it comes to reporting, creating content, or optimizing…
Disruption can be a key to great success in the industry, as proven by many prominent companies who have disrupted their industries. Consider Apple, with its marketing of the iPod in the face of the musical sales industry, or Google…
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