BRIEF
Client was launching a new medical practice in a market that was unfamiliar with concierge medicine or personalized medicine.
CLIENT
ZüpMed
ROLE
- Digital Marketing Strategy
- Search Engine Optimization
- Paid Media Management
We’re helping them do that.
Launch a new brand that specializes in concierge and personalized medicine to a market unaware of this type of service.
Solution
Developed a Cohesive Marketing Strategy that involved education, video storytelling and strived for the cost per new patient acquisition of less than $25. Focused on the affluent local market in our targeting, created extensive membership model education and local search engine optimization to grow website domain authority.
We like to describe ZüpMed as “intentionally different.” We believe that powerful medicine works even better in the presence of trust, mutual respect, and care. We enjoy the fact that we get to know our patients, and we encourage regular visits, easy communication, and continuity of care so that we can help our members live their healthiest lives.
SPEAKING THEIR LANGUAGE
Increase Brand Awareness and New Patient Sign-Ups
17
Dollar Average Cost Per New Patient
13.02
Average Website Conversion Rate
86
Increase in Organic Search Year over Year
