CLIENT

RVC Outdoor Destinations

THEIR STORY

RVC Outdoor Destinations offers upscale lodging options coupled with world-class hospitality within its 9 properties nationwide. RVC Outdoor Destinations faces challenges such as the business being highly seasonal, with its greatest demand during May through September. In other months, guests have children in school or during the fall season, guests have already participated in their yearly vacation during the summer months. A major challenge facing RVC Outdoor Destinations is how to increase profits during the off-season and build the brand at both the local and national level. An evaluation of the RVC’s property strengths and competitor’s weaknesses as well as external market opportunities served as the foundation for this strategic organic social media analysis and plan going forward.

BRIEF

With nine distinct locations, each RVC Destination offers a unique experience to get up close with nature. Previously, all social media content was very promotional, salesy, and not unique to the property, with Instagram being heavily underutilized.

ROLE

• Organic Social Media
• Content Creation

The Solution

We saw this as an opportunity to showcase the stunning natural beauty of the different destinations and to demystify the guests experience. Working with the general managers at each of the properties, we crafted custom social calendars for each property, with overarching themes to show consistency across the collection.