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Elevating Wayfarer Vans’ Market Presence

Wayfarer Vans is a dynamic startup on a mission to help campers seamlessly connect with the great outdoors. Their innovative approach centers around affordable, unique camper van conversions allowing anyone to transform a cargo van into a camper van using a screwdriver and socket wrench. This unique offering enables customers to order everything they need and have it installed quickly. So, they have time to go out and discover new adventures.

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THE CHALLENGE

Wayfarer Vans came to Mavericks Marketing to create awareness for a campervan company in an industry that has very little product differentiation. Traditionally, vans are purchased – then shipped off to a custom van builder for installation of the camping accessories. This process typically takes up to 18 months to complete.

Every story has a beginning.

We’re here to help that story grow.

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THE SOLUTION

We created a cohesive digital campaign for Wayfarer Vans that aligned with the values and mission of the organization. The campaign focused on lifestyle and escapism as the main points, and secondly on the company selling camper van conversions. We ensured to tell the story of the company along with highlighting the unique benefits of their high-quality product.

CHANNELS + SERVICES

  • Storytelling
  • Digital Marketing Strategy
  • Paid Media Management
  • Search Engine Optimization
  • Email Marketing Strategy
  • Marketing Automation
  • Content Creation

SPEAKING THE LANGUAGE

We consider ourselves your in-house marketing team. With this solid relationship, we’re able to cultivate and create an effective digital marketing strategy.

1000
Conversions Sold
1
Community Built
1,000
Happy Van Adventures

Ready for your marketing to reach the next level?

Schedule an Introductory Call