Lawyers running paid ad campaigns should consider how every piece of the marketing strategy aligns from the first impression to the signed retainer. If you don’t strategize about how channels interact and influence one another, you’ll keep paying for ads…
Marketing a personal injury law firm is unlike marketing any other industry. Sure, you could implement basic digital marketing tactics, but they need to be customized to comply with legal regulations and speak to clients who are actively hurting. Your…
The legal advertising world is going through an absolute metamorphosis right now. Competition is fierce. New privacy regulations and the updated CAPTCHA standards are making targeting and conversion a challenge. Artificial intelligence used in search engines is also advancing daily….
SEO can no longer be the “end-all, be-all” of legal marketing. A page one Google ranking is important, but search experiences driven by AI, voice assistants, and real-time answer engines are now answering users without them ever having to click…
