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For #FathersDay, we asked our dads what we did for

For #FathersDay, we asked our dads what we did for a living. Swipe through to see their responses. We're pretty proud of them for their answers!

Happy Father's Day from the entire Mavericks #Marketing team!

70% of consumers will consider User Generated Cont

Running contests is a great way to generate engage

We sat down with Cody Wallis, founder of HANDUP Gl

We sat down with Cody Wallis, founder of HANDUP Gloves to discuss how he incorporated disruption into every facet of his business -- from the marketing strategy, to the core product itself. Check out the link in our bio!
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#mavericksmarketing #Disruptive #digitaladvertising #digitalagency #marketing #advertising #socialmediamarketing #digitalmarketing #MavericksMention #clientcallouts #bestclients #disruptivemarketing

More than 80% of advertisers either use or plan to

More than 80% of advertisers either use or plan to use Responsive Search Ads (Source: Search Engine Journal)

Responsive Search Ads allow users to easily create effective text advertisements, which is why Google's all-new responsive search ads have quickly become an emerging trend, with more than 84% of advertisers exhibiting strong interest.

Here at Mavericks, we have found stronger or similar results when comparing Responsive Search Ads, with Standard Text Ads. Some of our advertisers, saw twice as high CTRs and significantly lower cost per conversion from responsive ads.
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#mavericksmarketing #Disruptive #marketing #digitalagency #digitalmarketing #advertising #socialmediamarketing #digitaladvertising

It's almost #MemorialDayWeekend and to celebrate t

It's almost #MemorialDayWeekend and to celebrate the unofficial start of summer, we're featuring @RVCOutdoorsDestination as today's #MavericksMention!

With nine RV Resorts spanning coast-to-coast, RVC Outdoors prides itself on offering their guests upscale amenities in some of our country's most scenic destinations. No RV? No problem! All of their properties also feature yurts, cabins, cottages and tent sites for the ultimate glamping experience. Check them out today, and start planning your next outdoor vacation!
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#mavericksmarketing #Disruptive #hospitality #RVCOutdoors #clientcallouts #bestclients

#MavericksMotivation “The distance between numbe

#MavericksMotivation “The distance between number one and number two is always a constant. If you want to improve the organisation, you have to improve yourself and the organisation gets pulled up with you. That is a big lesson.” – Indra Nooyi, CEO of PepsiCo
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#marketing #digitalagency #mavericksmarketing #MavericksMention

Has your outdoor lifestyle brand hit a snag in its

Happy Friday the Thirteenth. Check out our 13 tips

Happy Friday the Thirteenth. Check out our 13 tips for auditing your paid media campaigns & avoid bad luck!

1. Leverage first-party customer lists in your retargeting efforts
2. Strategically test different creative assets and copy
3. Increase touchpoints with a cohesive email marketing program
4. If you're a local advertiser, highlight your location
5. Double Check your landing page experience (on both mobile and desktop)
6. Ensure you have a cookie-consent in place
7. Review search terms for low-spending; high-converting keywords
8. Analyze the ages you're reaching with ads, and determine if that aligns with your target persona
9. QA all of your conversion tracking. We know you don't want to. But you should.
10. Dive into social channels, and see which one drives the best quality traffic
11. Check in on your competitors -- are they doing anything new?
12. Review ad copy. Could it convey your main message in a simpler way? Is your copy stale?
13. Audit image and video assets. Are there new assets you haven't tried testing yet?
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#mavericksmarketing #digitalmarketing #marketing #advertising #digitaladvertising #digitalagency #socialmediamarketing

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