BRIEF
Needed a certain number of Clinical Study Trial Enrollments to move to the next phase of FDA approval. In addition to building brand awareness to users for a commercial launch.
CLIENT
Active Implants
ROLE
- Digital Marketing Strategy
- Paid Media Management
- Search Engine Optimization
We’re helping them do that.
Before the NuSurface Artificial Meniscus can go to market, there must be enough enrollments in the clinical trial. Clinical trial participants must meet specific requirements – must be a non-smoker, older than 30 years of age, not have bone-on-bone knee pain, and the correct BMI score. How do you find enough participants to meet these requirements without going over budget?
Solution
Use a mixture of paid media and content marketing to increase trial enrollment for clinical study and increase the website’s Organic Search ranking for “knee pain” and knee-related search queries.
One Step at a Time
The NuSurface Artificial Meniscus by Active Implants allows patients between the ages of 30-70 years old to avoid total knee replacement and enjoy being free of knee pain. The market has never seen a product like this before and the NuSurface is revolutionizing knee surgery.
Knee Replacement Surgery has always been determined based on your age – if you’re under 50 years old, you must deal with the pain until your 50th birthday.
One Step at a Time
The NuSurface Artificial Meniscus by Active Implants allows patients between the ages of 30-70 years old to avoid total knee replacement and enjoy being free of knee pain. The market has never seen a product like this before and the NuSurface is revolutionizing knee surgery.
SPEAKING THEIR LANGUAGE
Increasing patient enrollment through Paid Media and Content Marketing
115
Increase in Organic Search Year over Year
89
Decreased Cost Per Acquisition for Trial Enrollment
1
Year ahead of Schedule - Achieved Overall Clinical Trial Enrollment Goal
